Building. Branding. Buying

Branding. Marketing. Business Development. What does this mean? It means you day trade attention and build businesses. Most people do not market in the year they actually live in.

Boosting online visibility has never been more important. As a result, the priority for firms is building a unique brand and gaining credibility. No longer can companies create brands using old school tactics. In this smart era, the traditional form of branding does not work, not at all.  I have always felt a sort of kinship towards real estate and [architectural] design professionals because, to be great in that industry, you have to have some real entrepreneurial tendencies. Marketing RE/A&E requires owning the story around the property, lifestyle and locale. And social media can provide low-cost leverage.


Social media, or the internet as I call it, requires that business leaders start thinking like small-town shop owners. This means taking the long view to gauge progress. It means allowing the personality, heart and soul of the people who operate the business to show. The acquisition of clients might be on the verge of being mapped, but the battlefield is going to be retention and repeat business.

It is intriguing to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. Pinterest has proved to be a major player. Instagram is a major player. SnapChat and Vine, try to vie to be the next thing. Today, brand building is important for online visibility.

Here are some of the strategies for marketing your brand online:

Build Awareness about the Product/Services

Some firms do not want to move away from conventional marketing to digital marketing. This presents an opportunity to focus on marketing while the competition is preoccupied with the product/service. Instead of showcasing the service, focus on the value of those services, what problems you solve and the value of your offering. This can be done achieved with content marketing for all the digital platforms. Attention Architects – you all design spaces to code. Show that you design spaces that remain in high demand, that do not result in stagnant design, that people continue to speak about and that generate profitability for clients.

Be Consistent in Your Approach

Every firm has a brand value, but it is each firm’s choice on whether to improve and dictate its brand image or leave it to everyone else to decide. It takes time to build a brand. The whole process requires proper strategy and consistent implementation.

Logos and accent walls do not mean you have a brand. It means you have graphics and a color of choice. Before branding your business, ask yourself one question: “What is my business all about?” Ensure that what you are doing and how you are feeling align. These guys have a brand.

Use The Power of Case Studies

What is the first thing you do when you think about enrolling in a product or service? First, you Google. Second, you ask friends or relatives about relevancy. Sales and business development does not need to spend all their time talking about the benefits of what they are selling. In today’s world, customers want to understand the buying process backed by proven case studies. By showing live examples, you separate yourself from the tons of other slick salespeople. In every proposal, include testimonials. Do not tell people you are the best, let former consumers of your products/services tell people your value is worth the time and price tag.

#archmarketing #daytraderarchitecting #bethebrand


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